ADDIS ABABA– Dashen Bank, one of the leading private banks in the country along with Shoa Supermarket Company launched over the weekend a co-branded electronic gift card for the latter’s customers.
Speaking at the event, Dashen Bank’s Chief Digital Banking Officer Yohannes Million stated that the card is rechargeable at any branches and gives a convenient service for customers.
Mentioning the 1,000 Birr minimum deposit in the card, Yohannes indicated the card is unique as it is only meant for buying. “Apart from its benefits to customers, the issuance of this card avails the opportunity to the supermarket to increase sales.”
The card enables customers to purchase commodities from any Shoa Supermarket branches without Dashen bank account and card holder’s name. Customers are expected to register via sending their names to 8833 short code to use the card.
Dashen has been exerting utmost efforts to enable customers to attain safe and unlimited transactions and issue different co-branded e-cards, the domestic ATM cards as well as international prepaid cards, the officer remarked.
Shoa Shopping Center General Manager Makeda Busier said in her representative that the card would enhance the center’s sales volume apart from enabling it to provide seamless service for its growing customers.
Invited guests, officials of the bank and the supermarket, the business community, and the media attended the product unveiling program.
BY STAFF REPORTER
THE ETHIOPIAN HERALD TUESDAY 24 OCTOBER 2023
