ADDIS ABABA – Ethio-telecom has announced a three-year strategic plan called BRIDGE to increase competitiveness and profit of the organization. Frehiwot Tamiru, Chief Executive Officer (CEO) of Ethio-telecom, the strategy has six major elements abbreviated as BRIDGE, which means focuses on best customer experiences, reputable brand, innovative products, develop people oriented learning organization, growth financial capacity and excellence in operation.
She said the main objective of the plan is to increase the company’s competitiveness and efficiency. The company also plans to increase its number of customers from 43.63 to 50.5 46 million and its revenue 36.30 to 45.42 billion Birr this Ethiopian fiscal year. Ethio-telecom announced it has collected 36.30 billion Birr revenue in the concluded Ethiopian fiscal year, attaining 85 percent of the target and plans to collect 45.42 in the coming Ethiopian fiscal years. The revenue increased by 7 percent compared to the preceding year, Frehiwot noted.
Ethio-telecom has been serving the nation for the past 125 years and has been engaged in multifaceted reform initiatives to bring operational excellence, ensure affordable and quality services for the customers, Frehiwot says. The strategy has been developed with in house capacity following both deliberate and emergent strategy development approaches to accommodate a changing reality, by considering the nature of the business and the ongoing market reform.
She indicated that the strategy assumes that in the first year of strategic period, there will not be other operators in the market and no ownership change to Ethio-telecom. Furthermore if any change happens in the course of the year, the strategy is flexible to accommodate the changes. To ensure competitiveness and sustainable growth of the company the strategy has been developed by considering and reviewing relevant government bodies, international best practices and industry trends.
Major business plan objectives and targets in 2012 Ethiopian Fiscal Years (July 2019-June 2020) is to improve the quality of services and service accessibility, network expansion and alternative power solutions and also more than five million additional mobile network capacity in Addis Ababa and the regions, as to Frehiwot.
The strategies major objective is to address ever changing customer demand, digital inclusion to create better digital economy, enhance productivity, and shift revenue from traditional revenue streams to value added and content driven services by introducing new business streams solutions like Internet of Things (IOT), Application Programming Interface (API) and Mobile money.
The Ethiopian Herald, August 31/2019
BY HAILE DEMEKE
