Media plays a crucial role in shaping societies and driving socio-economic development. In Ethiopia, a country of diverse cultures and rapid economic growth, the media has emerged as a powerful tool for disseminating information, promoting dialogue, and fostering positive change. Media can contribute to socio-economic development in Ethiopia if utilized properly. in this regard, widening the media landscape will have greater impact towards promoting sustainable socio-economic development, facilitating government policies and initiatives, and becoming a forum for thorough discussions on various national challenges and opportunities, among others.
According to media experts, media acts as a catalyst for development by disseminating information, raising awareness, and mobilizing communities. It has the power to educate, inspire, and empower individuals to take action, leading to positive social and economic change. Whether it is through print, broadcast, or digital platforms, media has the ability to reach a wide audience and bridge gaps in knowledge and access.
Accordingly, media is not just about entertainment and news; it is a powerful tool for socio-economic development. In a rapidly changing world, access to information is an essential element for progress, and media serves as a conduit for knowledge-sharing, connecting people with resources, opportunities, and ideas.
By highlighting success stories, the media can inspire entrepreneurship and innovation, driving economic growth. It can also raise awareness about social issues, mobilizing communities to address poverty, inequality, and other development challenges. Furthermore, media can foster dialogue, encourage civic participation, and hold governments accountable, creating a more inclusive and transparent society.
In Ethiopia, traditional media platforms such as television, radio, and newspapers have long been the primary sources of information for the population.
So far, with the advent of technology, digital media and social media platforms have gained popularity in Ethiopia. The increasing affordability of smartphones and internet connectivity has led to a significant rise in digital media consumption.
Social media platforms like Facebook, Twitter, and Instagram serve as channels for information dissemination, citizen journalism and community engagement. They provide opportunities for individuals and organizations to share their stories, advocate for causes, and connect with like-minded people.
Moreover, while media accessibility has improved in urban areas, challenges persist in rural areas of Ethiopia. Limited infrastructure, including electricity and internet connectivity, hampers media reach and engagement in these areas. Efforts are being made to bridge this gap through initiatives such as community radio stations and mobile-based information services. To harness the full potential of media for socio-economic development, it is imperative to ensure equitable access and reach across different states of Ethiopia, leaving no one behind.
Recently, the Government Communication Service (GCS) announced that the media and communication sector has made significant contributions to Ethiopia’s economic and diplomatic accomplishments over the past six months.
According to GSC, the government recognized the positive impact of the media towards shaping the future of the country and providing better reinforcement to the sector.
The Communication service held a meeting with media and communication entities in Adama City to review the performance of the sector over the first half of 2016, Ethiopian fiscal year.
The meeting reviewed reports of performance of selected ministries and deliberate on major activities which have been accomplished in the same period.
During the occasion, Government Communication Service Minister, Legesse Tulu said that the media and communication services have been organized at all levels to fulfill duties
Accordingly, lots of impressive results have been made, focusing on five economic pillars identified as priorities of the government, the Minister said.
He added that in upholding rule of law, ensuring good governance, durable pace, and diplomacy, encouraging activities have been carried out.
“The media and communication sector played a major role in the country’s accomplishments across these areas,” the Minister said.
However, challenges including fake news remain unsolved, calling for collaborative efforts to overcome in the second six months of the fiscal year.
The two-day conference draws media executives and communication officials from federal, regional and city administrations across the nation.
More importantly, access to information is vital for empowering communities and individuals. Media serves as a platform for disseminating essential information on topics such as health, agriculture, education, and entrepreneurship. By providing relevant and timely information, media enables individuals to make informed decisions, leading to improved livelihoods and socio-economic progress.
The media continues to play a pivotal role in promoting economic growth and entrepreneurship in Ethiopia. Through various programs and platforms, media showcases success stories, innovative business models, and investment opportunities. This exposure not only inspires entrepreneurs but also attracts investments and collaboration, boosting the country’s economy and creating job opportunities.
What is more, education and awareness are fundamental pillars of socio-economic development. Media acts as a medium for disseminating educational content, raising awareness on social issues, and promoting behavior change. Whether through informative documentaries, educational programs, or public service announcements, media has the power to enhance education, instill values, and create a more informed and conscientious society.
In sum, the Ethiopian government recognizes the role of media in socio-economic development and has implemented policies and regulations to support its growth. The Media Law and Press Proclamation aim to ensure press freedom, protect journalists’ rights, and nurture an enabling environment for media organizations to thrive. The government has also initiated collaborative efforts with media organizations to harness media’s potential for development. Partnerships are being formed to train journalists, improve media ethics, and promote responsible journalism. These collaborations foster a healthy media environment and ensure the effective utilization of media for socio-economic progress. The power of the media in driving socio-economic development in Ethiopia cannot be underestimated.
BY TEWODROS KASSA
THE ETHIOPIAN HERALD SUNDAY EDITION 11 FEBRUARY 2024
