The Agew Horse Riders Festival is a cultural extravaganza that has been captivating audiences for centuries. This vibrant celebration of tradition and horsemanship has gained recognition worldwide, attracting tourists from far and wide. With its rich history and captivating performances, the festival has become a major contributor to boosting tourist inflow in the area.
The Agew Horse Riders Festival is deeply rooted in the customs and traditions of the people. This annual event showcases the equestrian skills and bravery of the riders, who perform breathtaking stunts and maneuvers on horsebacks. With colorful costumes, traditional music, and lively dance performances, the Festival presents a vibrant spectacle that leaves spectators in awe.
The Festival is an annual celebration that takes place in the Awi Zone. This festival has been a part of the Agew culture for centuries and serves as a platform to showcase their deep-rooted equestrian traditions. Visitors have the opportunity to witness extraordinary horse riding skills, colorful parades, and traditional performances during this grand event. The Festival offers a range of experiences that captivate the hearts and minds of tourists. From watching skilled horse riders compete in various equestrian disciplines to exploring local handicrafts and delicacies, there is something for everyone. Visitors can immerse themselves in the vibrant atmosphere, which is filled with music, dance, and jubilation.
Since recent years, the Festival has emerged as a major tourist attraction and tourists from around the world visit the Festival to witness the spectacular horse riding displays and immerse themselves in the vibrant cultural experience. This influx of tourists has not only benefited the local economy but has also spurred the development of tourism infrastructure in the Amhara State.
In addition, the Festival could be developed through availing more touristic services to the international and local visitors.
Awi Zone Culture and Tourism Office Head Leykun Sisay told the Ethiopian Press Agency (EPA) that every member of the Agew community is well prepared to celebrate the annual Agew Horse Riding Festival warmly and colorfully, which is the largest horse riding festival.
This year, the community is well prepared to celebrate the 84th Agew Riders’ Festival with the theme “Patriotism for Peace and Brotherhood”.
A committee led by the Chief Administrator of the Zone has been formed and started working to undertake all the necessary preparations to hold a well-organized festival that keeps the traditional values of the people and attract more foreign and domestic visitors, he expressed.
Leykun added that besides celebrating the Festival, various traditional foods and handicrafts will be displayed to revitalize and promote tourism in the Zone.
In addition, the Head stated that the Zone Tourism Office is working with the relevant stakeholders to facilitate infrastructure and avert security problems during the Festival.
The Zone has some 6,200 community leaders who are capable of promoting tolerance and peace in the area, he stressed.
The Festival does not only reinvigorate the Zone’s tourism activities and enhance social interaction, it also stimulates the economy, he noted.
According to Leykun, over 2,000 riders of the 62,200 members of the Agew Horse Riders’ Association would participate in this year’s festival.
He also called on the people to preserve the traditional values of the festival and hospitably serve guests with Ethiopian courtesy.
For travelers seeking an authentic cultural immersion, the Agew Horse Riders Festival offers a unique opportunity. Visitors can witness the traditional customs of the Agew people and interact with the local community. From trying traditional cuisine to learning about age-old traditions, the Festival provides an unforgettable experience that goes beyond the ordinary tourist activities.
The horse riders’ performances showcased during the Festival are a sight to behold. Skilled horse riders demonstrate their expertise in various disciplines, such as show jumping, horse racing, and traditional games. These performances not only entertain the audience but also serve as a reminder of the deep bond between the Agew people and their horses.
What is more, it also provides a platform for local artisans and businesses to showcase their craftsmanship. Visitors have the opportunity to purchase intricately designed handicrafts, textiles, and artworks, directly supporting the local economy. Additionally, the Festival boosts sales for restaurants and accommodations in the area, creating a ripple effect that benefits the entire community.
Furthermore, the growing popularity of the Agew Horse Riders Festival has had a positive impact on the local economy. The increased tourist inflow has led to the growth of the hospitality industry, including hotels, guesthouses, and restaurants. Local artisans and vendors also gain economic opportunities by selling their crafts and products during the Festival. This economic boost has uplifted the livelihoods of the Agew community, contributing to the overall development of the State.
In sum, the Agew Horse Riding Festival has successfully blended tradition and tourism, attracting a growing number of visitors to the area. This celebration of equestrian skills and cultural heritage has become a significant driver of tourist inflow, boosting the local economy and preserving the cultural identity of the Agew community. With its vibrant performances and immersive experience, the Festival promises a unique and memorable adventure for all who attend it. With its rising popularity, the Agew Horse Riders Festival has the potential to become a major cultural event on the global stage.
The festival organizers are actively working towards expanding its reach and attracting more visitors each year. With improved infrastructure and marketing efforts, the Festival aims to position itself as a must-visit destination for cultural enthusiasts and adventure seekers alike.
BY TEWODROS KASSA
THE ETHIOPIAN HERALD FRIDAY 2 FEBRUARY 2024
