Ethiopia, a land brimming with breathtaking natural wonders, a storied past, and a vibrant cultural tapestry, beckons adventurous travelers from far and wide. From the majestic peaks of the Simien National Park to the awe-inspiring rock-hewn churches of Lalibela, this East African gem offers an abundance of attractions and experiences. Amidst this splendor, one event shines brightly, capturing the essence of Ethiopia – the Great Ethiopian Run.
An annual extravaganza held in the bustling capital city of Addis Ababa, the Great Ethiopian Run has evolved into a celebration that seamlessly blends running and tourism. This event plays a pivotal role in promoting Ethiopia as a premier destination for both avid runners and curious explorers.
The impact of the Great Ethiopian Run on tourism cannot be overstated. Every year, thousands of international participants flock to Ethiopia, injecting energy into the local economy. As they fill hotels and dining establishments, visitors not only contribute to the hospitality industry but also engage with the vibrant local culture, lending support to small businesses and artisans. This event has successfully showcased Ethiopia’s allure as an adventure tourism hotspot, combining the thrill of running with the captivating beauty of the country’s landscapes and the warmth of its people.
Moreover, the Great Ethiopian Run has emerged as a powerful catalyst in raising global awareness about Ethiopia’s illustrious running heritage. With a rich tradition in long-distance running, the nation has produced legendary athletes like Haile Gebrselassie and Kenenisa Bekele. The event serves as a platform to pay homage to these remarkable individuals while also inspiring a new generation of Ethiopian runners. By shining a spotlight on the extraordinary talent and unwavering dedication of its athletes, the Great Ethiopian Run has firmly positioned Ethiopia on the world’s running stage. Sports enthusiasts from far and wide are drawn to this remarkable event, eager to witness firsthand the country’s indomitable spirit and athletic prowess.
In addition to its impact on tourism and promotion of Ethiopian running culture, the Great Ethiopian Run has also been instrumental in driving social change.
The legendary Ethiopian long-distance runner Athlete Haile Gebrselassie said that the event has grown into one of the largest and most prestigious running races in Africa.
As to him, the Great Ethiopian Run has become an iconic event that successfully combines the worlds of running and tourism. Its inclusive nature, promotion of Ethiopia’s rich running heritage, and positive social impact have made it a cherished occasion for both locals and international visitors. As participants and spectators gather in Addis Ababa each year, they are not only engaging in a thrilling race but also immersing themselves in the beauty, history, and culture of Ethiopia. The Great Ethiopian Run truly showcases the country’s strengths, making it a must-visit destination for all running enthusiasts and adventurous travelers alike.
During the 23rd edition of the Great Ethiopian Run, Haile said that the Great Ethiopian Run is a lifeline for athletics, tourism, investment, and the economy in Ethiopia. As the race attracts people from all walks of life as a crucial catalyst for the growth and development of athletics and the economy in Ethiopia.
For him, the effective accomplishment of the Great Ethiopian Run witnesses that the organizers of the race in collaboration with government institutions have the capabilities to organize similar world-class athletics events in the country.
“We are perfect organizers. We can host global athletics events. The event attracts investment for our country. When over 45,000 people run here, it shows how Ethiopia is capable to organizing such a race in Addis Ababa and also attracts foreigners to run or visit as tourists. But I see its importance more in relation to the athletes. We will use the race to develop our athletics,” he underlined.
According to him, amidst its vibrant tourist destinations, the Great Ethiopian Run stands tall as a testament to the country’s unwavering spirit and unyielding determination. This iconic event, which has been attracting runners and visitors from all corners of the globe for over two decades, plays a pivotal role in showcasing Ethiopia’s potential as a burgeoning tourism destination.
Currently, the Great Ethiopian Run has become Africa’s largest road race and one of the most coveted running events in the world. Each year, tens of thousands of participants, ranging from professional athletes to amateur enthusiasts, gather in Addis Ababa, the country’s bustling capital, to take part in this extraordinary experience.
Moreover, other foreign participants of the race also expressed their wonder with the divers activities during the event. South African long-distance runner Elana Meyer, who was a guest, commended its role in promoting athletics and economic development.
“It is a very impressive race to see such a strong elite field but then 45,000 participants that came out today to celebrate for Ethiopia. It is unbelievable. I have never been to an event like this and to witness it in my own continent is very special,” she said.
In sum, the Ministry of Tourism and other pertinent stakeholders are also expected to work closely and utilize this prominent event for more international tourists attraction.
The significance of the Great Ethiopian Run extends beyond its remarkable athletic achievements. It serves as a powerful catalyst for promoting tourism and harnessing Ethiopia’s potential as a global destination. The event has become an essential platform to showcase the country’s cultural diversity, scenic beauty, and remarkable hospitality. During the Great Ethiopian Run, participants have the unique opportunity to explore the magnificent landscapes and historical treasures that Ethiopia proudly possesses.
BY TEWODROS KASSA
THE ETHIOPIAN HERALD FRIDAY 24 NOVEMBER 2023
