BY MENGESHA AMARE
ADDIS ABABA- The government has taken public diplomacy as the instrument to smoothen Ethiopia’s government- to- government and people- to- people relations with various countries including dispatching of groups, an official said.
Speaking to local media, Public Diplomacy Director General with the Ministry of Foreign Affairs Dina Mufti (Ambassador) said Ethiopia has employed a number of organizations including media, parliament and civil society organizations so as to heighten its relationship with various countries.
“Government to government relations might be spoiled due to many factors, but if the people- to- people ties do have strong bonds, public diplomacy is of paramount importance in helping countries have a deep and viable foundation for true relations.”
According to the director, the #NoMore movement, which was disseminated all over the world, can be taken as a very good
example of public diplomacy. “Since there are influential Ethiopians here and there to prettily portray their home country and its intention, we have witnessed a number of concrete pieces of evidence on behalf of many countries towards having a win-win fashion with our nation.” Since the fate of Ethiopia is intertwined with the Middle East, it is crucial to enhance the relationship through displaying the reality on the ground and promoting the Grand Ethiopian Renaissance Dam’s significance to lower riparian countries via public diplomacy, Dina remarked.
The Ethiopian herald October 7/2022
