ADDIS ABABA- A South African satellite television company Multichoice announced that a new Amharic television channel, Zell Alem, was launched by India’s television, media and entertainment company, Zee Entertainment Enterprises Limited, in partnership with DStv (Digital Satellite Television) yesterday for Ethiopian viewers.
In a press release sent to The Ethiopian Herald, Multichoice stated that this is the first of its kind Bollywood novellas channel to be launched in Ethiopia.
Multichoice noted that dramatic and thrilling content will be available in Ethiopia from June 2020 with series such as: The Promise (Kalkidan), Lies of the Heart (Libawi Weshet), Married Again (Fiker Endegena), Ring of Fire (Yesat Kelebet) and much more.
Zee has been present on the DStv platform for over 2 decades with its original Hindi language channel Zee tv. Over the last five-years Zee has launched various channels in Africa including its flagship channel Zee World in English, both channels are exclusive to DStv in Africa. Zee World was the first of its kind and has been customised to suit mainstream viewers on the continent.
With a strong worldwide presence, spanning over 46 channels in India and 40 international channels across 173 countries and entertaining more than 1.3 billion viewers globally. ZEE first ventured into Africa 24 years ago as the brand’s first international territory. Its widely acclaimed flagship channel ZEE TV has been present in Africa since 1996 on DStv.
The Ethiopian Herald Jun 23, 2020
BY BILAL DERSO
