Harnessing potentials properly so as to optimize returns is imperative to a nation expected to beef up a financial muscle that helps prop up its developmental surge on the avenue of affluence such as generating ample hydroelectricity and exploring space.
When it comes to exploring the space, apart from launching a satellite to the space, Ethiopia today is letting successors acquire knowledge about space science key for its aspiration to embrace troubleshooting-ultra-modern technology down the road. In other areas of science and technology too youths that come up with astounding creativity are coming up.
Flipping back to the case in point, Ethiopia has not yet tapped the potential in the smokeless industry to the level it should. Aside from getting its intangible heritages registered in UNESCO’s list, it has to conduct further studies to identify additional touristic spots and develop them to be tourist magnets. In so doing, the advantages that accrue to the nation goes without saying. At this juncture it is important to hint the unearthing of an ancient town that has turned media and researchers’ discussion point.
In prolonging the stay of tourists, who come here to be an eye witness to the wonders the country showcases to the world, is to mention one advantage. As personal differences are common, offering variety on destination menu is sagacious. Such a move buttresses the nation’s economic growth. Aside from rendering the destination well prepared for tourists expected to visit them in droves, putting in place the necessary infrastructural facilities such as roads and branded hotels is a must–do task. Taking the hassle out of tourists stay here and packing it with adventures pays in more ways than one. Accomodation to win the hearts of tourists should enjoy cardinal attention, for satisfied tourists will play ambassadorial role in introducing the country’s wonders to fellow tourists, either who have no inkling about this ancient country branded land of origins or hesitant to pay homage to it or not.
Single alone, as the government may not rise up to the demanding task, stakeholders must be invited to come on board. Bringing into life museums that house heritages like souvenirs, parchments and artistic curios is decisive as it plays a key role in preserving heritages and passing them down to the coming generation. Towards this end a structural reform in the tourism sector is underway to thwart bottlenecks. It aims at using expansion and development as strategic approach. The attention given to the smokeless industry was underwhelming. But now as it has fully dawned on the government the role of the industry specially in winning much-needed hard currency to the country, it is lavishing focal attention on it.
In order the aforementioned idea sinks in such a way citizens of their volitions come aboard the government’s dabble to change things to the better, the role the Digital Green, a vehicle of communication, plays in wildlife and biodiversity conservation is decisive. Here preserving well protected areas and developing artificial lakes and rivers are key tasks.
Here, it must be noted that the country has to learn to further harness the role community members of the Ethiopian diaspora play in drawing attention to the country’s touristic wonders. Augmenting its hard currency reserve is a duty the country ill affords to underplay at this moment in time when it is hard pressed for the same. Hence aside from maximizing its returns from the smokeless industry contemplating the introduction of citizenry taxation proves timely.
The bottom line is let us lend force to the country’s thrust towards prosperity on top of maintaining serenity for which the country was marked for eons.
The Ethiopian Herald January 12, 2020
