Women in Agribusiness join Int’l purchasers

ADDIS ABABA — Ethiopian women, who have been engaging in the agriculture sector, discussed a range of crucial issues with international buyers from Canada and Europe focusing on enhancing partnership in the area.

Ethiopian women have involved in Women in Trade (WIT) for Inclusive and Sustainable Growth initiative as well as facilitated conditions to work in collaboration with Trade Facilitation Office (TFO) Canada. They also joined hands with CAWEE that smoothed the path of the platform.

The two partners discussed with 14 export companies embraced in inclusive and sustainable economic growth. The aim of Women Exporters Association is thus to connect women involved in the agriculture sector with international purchasers.

Representing Dehab Coffee, Dehab Mesfin, shared her success story underlining the benefits she obtained in participating in TFO’s programs, particularly the International Food and Drink event (IFE) held on March 2023 in London, UK.

Ethiopian Women of Coffee Roaster Collectives (EWCRC), Dagmawit Abebe from Kedemt Coffee ,said while introducing the platform that it is vital to enhance buyer engagement through collaboration and unity in roasted coffee sector.

Canadian Ambassador to Ethiopia, Joshua Tabah on his part expressed the contribution the Canadian government has made to the successfulness of TFO Canada and CAWEE.

The mission of organizing the platform here in Addis is expected to bring out potential partnerships with the buyers and connect women involved in the agriculture sector with international shoppers where some of those women-owned SMEs are expected to enter into potential business deals in Ethiopia as well in Africa.

WIT Project Manager for Africa, Olivier Musafiri MBA provided an overview of the occasion and TFO Canada programs.

BY MUSSA MUHAMMED

THE ETHIOPIAN HERALD THURSDAY 25 APRIL 2024

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