Ethio-telecom launches Digital Financial Marketplace solution

 Attracts 40 mln tele Birr mobile service users

ADDIS ABABA – Ethio-telecom launched Digital Financial Marketplace solution aiming at empowering the financial sector to drive financial inclusion through modernize system.

Speaking at the launching ceremony held yesterday, Ethio-telecom CEO Frehiwot Tamru said that the digital finance marketplace platform has a number of significances to the financial sectors such as banks, micro finance, insurance, and other government institutions by creating enabling environment.

It means that the aforementioned institutions will be benefiting from the platform due to its suitable, fast, and accessibility nature towards their customers.

As to her, Ethio-telecom has been working with 25 banks using telebirr over the past two years. In this regard, some 1.6 trillion Birr transacted through telebirr last year only.

She also remembered that her company with Dashin bank and Commercial bank of Ethiopia (CBE) reached in loan accessibility for over 3.6 million customers and provided some 7.9 billion Birr through digital platform.

Therefore, in connection with using telebirr, over 40 million customers can access the finance sectors via the marketplace platform. The main purpose of the platform is to enable banks to provide short, efficient and reliable services to their customers through optimized digital solution.

“Ethio-telecom discussed a number of issues with Ahadu bank, Siinqqe, Enat, and Awash banks to exploit the new platform and ensure short, precise, credible, and easy financial service for their customers,” Frehiwot noted.

She further stated that the platform will help succeed digital Ethiopia as the country planned to address 70 % of the population with inclusive financial service. The company also launched digital share sell/buy platform to the licensed business institutions in a bid to realize digital system via selling and purchasing the shares and ensuring cost effective mechanisms.

Moreover, telebirr digital payment is preferable, trustworthy, easy, fast, conducive, ensuring finance inclusion by bridging the service providers and customers’ gap, encouraging jobs and investment pitfalls as well as creating digital system at all levels. Representatives from various finance institutions have been invited and revealed their interest while admiring the Ethio-telecom effort towards realizing digital Ethiopia.

It is to be recalled that Ethio-telecom has over 73 million customers across the nation. Of this total amount, 40 million of them are using tele birr mobile service.

BY MESERET BEHAILU

THE ETHIOPIAN HERALD FRIDAY 22 DECEMBER 2023

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