ADDIS ABABA- Ethiopia has generated 17.2 billion Birr revenue from international tourists who visited the country during the first quarter of this budget year, disclosed Addis Ababa Culture, Art and Tourism Bureau.
Bureau Deputy Head Haftay Gebregziabher told The Ethiopian Herald that the stated income was collected from 268,080 foreign tourists.
Despite the enormous tourism potential, adequate promotion remains a challenge, he mentioned, adding that his Bureau is striving to introduce its abundant tourism resources to the rest of the world using various forms.
He noted that a committee led by Mayor of Addis Ababa and comprises Ministry of Foreign Affairs, Addis Ababa Culture, Art and Tourism Bureau and other relevant stakeholders has been formulated to promote tourism potentials on continental platforms like the AU Summits.
A package that majorly focuses showcasing the contribution of Ethiopia for African Union is prepared, the Deputy Head indicated.
He elucidated that the package includes a visit to Unity Park, Adwa museum, a training center where Nelson Mandela was trained in 1962.
Moreover, a plan is set to bring most notable international journalists and media personnel’s in order to introduce and promote the tourism attractions, according to Haftay.
Underlining the positive impact that social media could play regarding promotion, he urged citizens to be ambassador of their country and play their role in promoting their country through their social media platforms.
BY BETELHEM BEDLU
THE ETHIOPIAN HERALD SUNDAY EDITION 17 DECEMBER 2023
