ADDIS ABABA – Herburg Roses Ethiopia, a horticulture company based in Batu town, Oromia State, said that the government is facilitating the necessary infrastructure and services for the development of the horticulture industry.
Speaking to The Ethiopian Herald, the company’s Deputy General Manager, Salome Seyoum, stated that the government is providing strong support to help the cut flower industry become more successful.
She emphasized that the horticulture sector should be expanded to contribute to the country’s development while simultaneously benefiting the companies involved.
According to Salome, one of the government’s key supports for the sector is the provision of comprehensive infrastructure services in cut flower growing areas, particularly in Batu town. She noted that horticulture companies now have access to improved roads, electricity, water, and land over time.
“We produce fresh roses every day and harvest at least 100,000 stems annually,” she said.
Herburg Roses, established in 2005 and cultivating fresh flowers on 40 hectares of land, has created employment for 1,281 citizens and secured strong market opportunities, according to the Deputy General Manager.
“We sell our products directly to customers, as we have significant market demand worldwide,” Salome added.
The company primarily exports roses to countries such as the UK and the Netherlands.
She further stated that Herburg Roses plans to increase production volume and expand its operations to other parts of Ethiopia.
However, she acknowledged that the company faces challenges, such as rising production costs, while competitive and easily accessible markets remain difficult to secure.
“The price of flowers remains constant, but the market is dynamic, requiring us to stay competitive to meet high standards,” she explained.
The company also emphasized that its cut flower production process is environmentally friendly and does not negatively impact the local community, as it prioritizes human health and environmental safety.
“We are also working to collaborate with our local counterparts on environmental conservation, health, and social projects in Batu town in a sustainable manner,” Salome said.
BY MISGANAW ASNAKE
THE ETHIOPIAN HERALD WEDNESDAY 18 JUNE 2025
