Shuwalid Festival: Catalyst for Ethiopian tourism dev’t

ADDIS ABABA – The Shuwalid cultural festival of the Harari people has been hailed as a key driver in boosting Ethiopia’s tourism sector and preserving the nation’s rich cultural heritage, according to senior government officials.

The Prosperity Party Vice President and the Democracy Building Center Coordinator Office Head Adam Farah issued a statement on the occasion of the Shuwalid holiday, emphasizing the importance of cultural values in Ethiopia’s ongoing reform agenda.

“Ethiopia is prioritizing the development of its cultural heritage and tourism sector as part of a multisectoral economic strategy,” said Adam Farah. “This is not only about economic growth but also about fostering national cohesion, strengthening social values, and improving the quality of life for all citizens.”

He noted that recent reforms have laid the groundwork for promoting cultural pride and positive social attributes among the population, with the government committed to ensuring the preservation of Ethiopia’s diverse heritage for future generations.

Meanwhile, Harar State Chief Administrator Ordin Bedri highlighted the Shuwalid festival’s growing importance in elevating tourism as a key economic contributor.

“The recognition and celebration of Shuwalid are helping to transform our cultural resources into significant economic assets,” said Ordin. “Its registration as an intangible cultural heritage has led to increased tourist interest in the state.”

A panel discussion was held in Harar city focusing on the impact of Shuwalid’s heritage registration and its potential to further elevate Ethiopia’s standing in global cultural tourism.

The Shuwalid festival, officially registered by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as an intangible cultural heritage, began its celebrations in Harar yesterday. The festival includes a vibrant cultural exhibition, showcasing Harari traditions through music, dance, fashion, jewelry, and local crafts.

Participants from neighboring states, the Argoba cultural group, and various cultural clothing and jewelry manufacturers’ associations took part in the exhibition, celebrating the diverse cultural fabric of Ethiopia

BY MISGANAW ASNAKE

THE ETHIOPIAN HERALD SUNDAY EDITION 6 APRIL 2025

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