Event marks 50th anniversary of Lucy’s discovery
ADDIS ABABA – The Great Ethiopian Run 2024 presents a unique opportunity to promote Ethiopian tourism and drive economic growth, according to Tourism Minister Selamawit Kassa.
In a press briefing yesterday, Selamawit highlighted the significance of the event, scheduled for Sunday, November 17, as a platform to showcase Ethiopia’s potential in athletic tourism. She noted that the high-altitude run exemplifies Ethiopia’s favorable weather, which can be leveraged to attract global tourists while linking athletics with tourism.
Beyond its tourism appeal, Selamawit emphasized the event’s economic impact, stating, “The economic activities during this major event bring transformative changes to both the city and the country. From small businesses to large-scale enterprises, the Great Run leaves a lasting mark on our economy, creating immense opportunities for growth and social interaction.”
She further elaborated that Ethiopia’s athletics heritage is a valuable asset for tourism, adding that the country should be recognized not only as the birthplace of legendary athletes but also as a prime tourism destination for global sports enthusiasts. Highlighting the government’s efforts to support the sector, she mentioned that the training grounds and hometowns of renowned athletes could be developed into major tourist attractions.
This year’s Great Run celebrates the 50th anniversary of Lucy’s discovery, with her wax figure featured on the event’s medal, symbolizing Ethiopia’s rich cultural heritage and tourism potential.
Legendary athlete Haile Gebrselassie remarked that the 2024 Great Ethiopian Run will host 50,000 participants from over 20 countries. Emphasizing harmony and respect, he reiterated that the event remains free of political and religious affiliations.
The 2024 Sophie Malt Great Run will also feature celebrated athletes, including Ruth Chepng’etich and former Irish record-holder Eamonn Coghlan, as special guests, alongside Haile Gebrselassie. This milestone event underscores Ethiopia’s position as a hub for athletics, tourism, and cultural celebration.
BY ESSEYE MENGISTE
THE ETHIOPIAN HERALD SATURDAY 16 NOVEMBER 2024
