-Turkish company urges community to shun imitation products
ADDIS ABABA – Ethiopia and Turkiye are working on enhancing trade ties and exploring new opportunities to deepen bilateral relations, Turkiye Embassy Deputy Head of Mission said.
Briefing media yesterday, Turkish-based Vita food industry PLC called on stakeholders, particularly community to ban or refrain from using imitation products or counterfeits that recently flooded in the market. They lack the safety, quality, and certification that consumers expect, posing potential health risks.
Speaking at the occasion, Turkish Embassy First Consular, Deputy Head of Mission Mustafa Kemal Basa said that the two countries are working to further enhance trade ties and explore new opportunities to strengthen bilateral ties. Both countries established strong relations especially in trade and economic revolutions many years ago. Ethiopia is an important destination for Turkish investments.
He indicated that Turkiye is one of the big investing countries in the country. The conditions for foreign investors, especially for Turkish investors are much better after macroeconomic reform. Ethiopia has a great future.
The trained labor force, finance sector reform and others make this country better for foreign investors. The potential existing investors should be protected to facilitate economic development of the country. It also needs to treat and protect legal, copyrights and others, he added.
For his part, Vita food industry PLC Deputy General-Manager Berker Incekara said that the company has been producing candies and lollipops adhering to all Ethiopian crafted using only high-quality, clean ingredients, ensuring every product is as safe as it is delicious.
He mentioned that it reported counterfeit products to Addis Ababa Health Bureau, Ethiopian Food and Drug Authority, to remove and banned the illegal products. As a result, the Vita team remains committed to delivering premium confectionery with rigorous attention to quality and safety.
The Vita Food Industry PLC is dedicated to offering Ethiopia’s consumers high-quality, authentic confectionery. Its candies and lollipops are produced in a certified facility, providing peace of mind to shop owners, parents, and sweet lovers. Amidst a market filled with counterfeit products, Vita guarantees that its sweets meet the highest standards for quality and safety, it was learnt.
BY TSEGAYE TILAHUN
THE ETHIOPIAN HERALD SATURDAY 26 OCTOBER 2024
