Institute emphasizes peace as key to Ethiopia’s tourism success

ADDIS ABABA-The Tourism Training Institute (TTI) has called on all citizens, including armed entities, to engage in discussions aimed at fostering peace to enhance the benefits of the tourism industry in Ethiopia.

To commemorate this year’s World Tourism Day, the institute organized a one-day panel discussion focused on the theme “Tourism and Peace.” Stakeholders gathered to explore ways to ensure and sustain peace while maximizing the nation’s tourism potential.

During the discussion, the Institute’s Director-General Getachew Negash emphasized that tourism and peace are inseparable, describing their relationship as symbiotic. “We have been producing skilled human resources and hotel professionals for the tourism industry, filling the gaps in the sector and providing robust support,” he stated.

This year marks the 37th National World Tourism Day and the 45th globally, centered around the theme “Tourism and Peace”. Getachew noted that tourism is inclusive, connecting diverse societies and serving as a reliable source of income for the nation while enhancing its image.

Senior Tourism Researcher Sahle Teklie presented a paper titled “Tourism and Peace: A Symbiotic Relationship” during the panel. He explained that peace is a state of harmony and security, asserting that tourism fosters social reconciliation and serves as a form of soft diplomacy that helps build strong bilateral relations with other nations.

Sahle also indicated that tourism is a major economic driver, contributing 10% of global GDP and supporting millions of jobs. He stressed that a peaceful environment is crucial for the tourism industry to flourish, adding, “Tourism can transform communities by creating jobs, fostering inclusion, and strengthening local economies.”

World Tourism Day is celebrated annually on September 27 across the globe, underscoring the vital connection between tourism and peace.

BY MISGANAW ASNAKE

THE ETHIOPIAN HERALD FRIDAY 4 OCTOBER 2024

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