- Ethiopia’s tourism satellite account revs up industry
ADDIS ABABA-The Ministry of Tourism (MoT) officially launched the fourth annual Oromia Tourism Week (OTW), emphasizing the introduction of Ethiopia’s first-ever Tourism Satellite Account to modernize the tourism sector and foster its growth.
In his opening remarks yesterday, MoT State Minister Sileshi Girma reiterated the ministry’s commitment to realizing the nation’s vision for a digital Ethiopia by 2025.
The Tourism Satellite Account is expected to provide comprehensive data on the economic impact of tourism, allowing for improved service standards and better visitor experiences. As part of these modernization efforts, the ministry has accredited 159 hotels and reclassified 96 others to ensure consistent, high-quality service across the sector.
Ethiopia is rich in tourism potential, boasting numerous UNESCO World Heritage sites that highlight its cultural and natural treasures. Sileshi noted that the country has achieved remarkable progress in its tourism sector over the years, capitalizing on this unique heritage to attract visitors from around the globe. The minister stressed the importance of creating an enabling environment for both local and international tourists to explore the diverse offerings of the nation.
Oromia Tourism Commission (OTC) Commissioner Lelise Dhugaa echoed these sentiments, emphasizing the significant revival of the tourism industry in Oromia. The state is home to a wealth of tourism destinations and is undertaking numerous initiatives aimed at further boosting the sector. Lelise mentioned the commission’s plan to integrate tourism with other service sectors, aiming for a holistic approach to development that will enhance the overall visitor experience.
Peace and stability were identified as fundamental components for the growth of tourism, with officials underscoring that without a secure environment, the sector cannot thrive. In line with the government’s ten-year strategic plan, significant emphasis is being placed on strengthening the tourism sector as a driver of economic development.
The Oromia Prosperity Party Head Kefyalew Tefera, reaffirmed the government’s commitment to advancing tourism through a range of initiatives designed to modernize the industry and create a supportive framework for growth.
This year’s OTW has attracted an impressive array of visitors, including representatives from Nepal, Rwanda, Burundi, Sierra Leone, and Tanzania, showcasing Ethiopia’s growing international appeal as a vibrant tourist destination. The influx of international participants affirms the potential for Ethiopia to become a key player in the global tourism market, making this initiative all the more timely and essential, it was stated.
BY HAILE DEMEKE
THE ETHIOPIAN HERALD WEDNESDAY 2 OCTOBER 2024
