MoTRI launches ‘Buy Ethiopian’ campaign

ADDIS ABABA – The Ministry of Trade and Regional Integration (MoTRI) has announced a national initiative aimed at promoting local products and enhancing market value-chains during the upcoming National Trade Week, themed ‘Buy Ethiopian.’ The event is scheduled to run from August 25 for five consecutive days.

In a press briefing yesterday, MoTRI Minister Kassahun Gofe (PhD) highlighted that while Ethiopia has been a key player in exporting products, there has no platform to showcase the full range commodities to  importers, exporters, and potential business communities. The event aims to bridge this gap by promoting quality local products that meet global standards, thereby supporting import substitution and boosting the export of domestic products to the international market.

The minister also emphasized that the event will significantly impact import-export trade facilitation, enhancing competitiveness both locally and internationally. A key display will be the inauguration of the country’s first state-of-the-artimport-export exhibition center, spanning 730 square meters, which is expected to accelerate business competitiveness and showcase Ethiopia’s export potential.

The exhibition will be officially opened in the presence of ministries, stakeholders, business communities, and residents of the metropolis. In collaboration with the Institute of Ethiopian Standards, the MoTRI has also prepared new standards to streamline the ongoing Sunday market, ensuring the availability of basic consumer goods at reasonable prices.

Additionally, panel discussions will be held, focusing on challenges, outcomes and future prospects of the local market-value chain, with participation from government representatives, scholars, and business leaders. Key topics will include import-export and regional integration, as well as national quality infrastructure.

On the final day, a public-private dialogue will take place, aimed at fostering long-term collaboration. Recognition awards will also be presented to influential personalities across various sectors, including top importers, exporters, quality product manufacturers, and those who have played a key role in consumer goods supply and inflation mitigation. BY ASHENAFIANIMUT

THE ETHIOPIAN HERALD WEDNESDAY 21AUGUST 2024

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