In the modern world, corporate social responsibility (CSR) has become a significant issue, with the underlying concept being to gain a competitive edge in the business world. Experts in sociology emphasize that both private and public institutions should embrace CSR in order to align their business practices with social, environmental, ethical, human rights, and consumer concerns as part of the organization’s core strategy.
Public and private institutions that are socially conscious and dedicated to fulfilling their social responsibilities for the betterment of society waste no time in carrying out their duties. They prioritize high moral values and obligations, viewing this as essential for achieving sustainability within the institution and ensuring long-term viability and success. Engaging with stakeholders, including employees, customers, suppliers, and local communities, is a key aspect of CSR. By listening to the needs and concerns of various stakeholders, companies can build stronger relationships and ensure that their business practices align with societal expectations.
Recognizing these benefits, numerous local and international companies are engaging in CSR activities to reap the rewards. Ethio telecom, for example, is renowned for its exceptional performance in fulfilling its social responsibility obligations.
Recently, the company donated assistive devices to students with physical disabilities, aiming to create a conducive learning environment and support their daily activities.
During the device handover ceremony, ethio telecom’s Chief Communication Officer, Mesay Wubshet, emphasized company’s commitment to CSR in health, education, and humanitarian efforts. The donated items, including hearing devices, wheelchairs, tricycles, crutches, canes, and walking frames, are valued at over eight million Birr.
In addition to providing assistive devices, ethio telecom has established a digital learning center and improved internet access for students with disabilities to enhance their learning experience. The company also offers financial support to low-income individuals on a monthly basis, demonstrating its dedication to creating an inclusive and supportive environment for all students.
Executive Director of the Federation of Ethiopian National Association of Persons with Disabilities (FENAPD), Abayneh Gujo, expressed gratitude for the support provided by ethio telecom, which benefited 500 students with physical disabilities across the country.
The assistive devices were distributed to 199 students in Addis Ababa, with plans to distribute the remaining devices to students in other parts of Ethiopia.
In an interview with The Ethiopia Herald, FENAPD Communication and Public Relations Head Tadesse Meshesha, acknowledged the commendable CSR efforts of Ethio telecom and urged other local and international institutions to follow suit in fulfilling their social responsibilities.
Tadesse emphasized the importance of creating barrier-free environments to facilitate the use of assistive devices and mobility aids by people with physical disabilities. He highlighted the high demand for such devices and stressed the need for collaborative efforts between public and private institutions to ensure access to appropriate devices and information for the disabled community.
Providing assistive devices to students with disabilities has a positive impact on their quality of life, enhancing their mobility within the community and to school, instilling confidence and building social capital. Furthermore, increasing access to assistive devices is crucial for individuals with disabilities and is integral to any development strategy.
Mulu Abiy, a Special Needs teacher at Tsehay Chora primary school, shared that nine students at her school benefitted from the donated wheelchairs, walking crutches, and hearing devices. She also expressed her appreciation for the impact of Ethio telecom’s CSR activities in enabling children to attend school, emphasizing the ongoing need for more assistive devices to meet the high demand.
Mulu noted that these devices not only enhance students’ academic skills but also improve communication with teachers, classmates, and family members. Overall, practicing corporate social responsibility is vital in shaping the mindset of company leaders towards engaging in socially responsible actions without external pressure.
Indeed, as one can witness from the deeds of ethio telecom Corporate Social Responsibility (CSR) plays a vital role in addressing various social and economic challenges faced by communities.
By integrating CSR practices into their operations, companies can make a positive impact and contribute to societal well-being to the society. This includes environmental sustainability, ensuring social warfare and ethical standards and provision of equitable opportunities for all citizens.
Social warfare is one area where CSR ensure better life for the society. As witnessed from Ethiopia`s experiences, CSR programs that support education is significantly improving the quality of life for individuals in need.
What is more, the role played by CSR to create equitable opportunity to the society is worth mentioning. For example, as witnessed from the experience of ethio telecom several individuals with disability have become beneficiaries from the support.
Implementing CSR initiatives brings about numerous positive outcomes, such as mitigating risks by preventing problematic situations. This includes avoiding discriminatory practices against employees, respecting natural resources, and eliminating unethical misuse of company funds, thereby reducing the likelihood of legal issues and lawsuits.
Several literatures are indicating that CSR encourages companies to think creatively and develop innovative solutions to social challenges. By harnessing their resources and expertise, businesses can address pressing issues such as poverty, healthcare access and education through innovative initiatives that benefit both society and the business itself.
Environmental sustainability is one of the areas where CSR is playing a leading role to mitigate climate change. Many companies are focusing on CSR initiatives aimed at reducing their carbon footprint, promoting energy efficiency, and supporting conservation efforts. By embracing environmentally friendly practices, businesses can help combat climate change and protect natural resources.
What is more, CSR has significant role in upholding ethical standards and transparency. By adhering moral values within the company CSR can build trust with their stakeholders and contribute to a culture of integrity within the business community. Moreover, practicing social responsibility benefits society by reducing negative impacts on the environment, which is increasingly important to consumer.
Companies that exhibit a strong commitment to CSR often enjoy a positive reputation and increased consumer loyalty, ultimately impacting their financial performance positively.
Overall, Corporate Social Responsibility plays a crucial role in driving positive social change and addressing complex challenges faced by communities worldwide. By committing to responsible business practices and investing in CSR initiatives, companies can make a meaningful difference and contribute to a more sustainable and inclusive future for all.
BY MENGISTEAB TESHOME
THE ETHIOPIAN HERALD THURSDAY 28 MARCH 2024
