In an increasingly interconnected world, Ethiopia is proactively leveraging its profound ancient heritage and dynamic contemporary culture to strengthen international bonds and project a vibrant, positive image on the global stage. From its distinctive traditional music and art to its myriad historical sites and unique culinary experiences, the nation is strategically employing cultural diplomacy as a vital instrument in its foreign policy.
This commitment was powerfully reaffirmed on May 20 with the grand “farewell” presentation of “Kin Ethiopia: Revival of Ethiopia” at the Adwa Victory Memorial Museum, an ambitious cultural initiative poised to embark on a global tour in the coming weeks.
Ethiopia, a land boasting a rich tapestry of over 80 ethnic groups and diverse linguistic traditions, possesses a cultural wealth that serves as a potent ambassador. In recent years, the government, through the Ministry of Culture and Sports and the Ministry of Foreign Affairs, has intensified its efforts to promote cultural exchange programs and showcase its heritage through various initiatives.
A cornerstone of Ethiopia’s cultural diplomacy lies in its long and un-colonized history, a narrative that distinguishes it on the African continent. This story of resilience and independence resonates deeply with many nations, particularly within Africa, where Ethiopia has consistently played a leading role in shaping continental cultural diplomacy based on shared affinities. These efforts are continuously being made to strengthen cultural bonds with African partners as well as globally, fostering unity and cooperation.
The nation’s diplomatic endeavours also extend to attracting tourism and investment. Recognizing the immense potential of its UNESCO World Heritage Sites and other natural attractions, there’s a concerted drive to enhance tourism infrastructure and promote Ethiopia as a premier cultural destination. Cultural exchange programs are a key component of this strategy. Furthermore, the Ethiopian Diaspora Service actively engages with the global Ethiopian diaspora, encouraging cultural exchange programs to deepen connections to Ethiopian heritage and facilitate knowledge transfer.
Echoes of the Past: “Hizb le Hizb” and the Spirit of “Kin Ethiopia” in a remarkable demonstration of cultural diplomacy, Ethiopia, even amidst complex internal and external challenges, embarked on an ambitious journey in 1987 with its “Hizb le Hizb” (People to People) ensemble. This grand cultural troupe, comprising 54 exceptional musicians and performers, undertook a whirlwind tour of 60 cities across the globe in just 118 days, showcasing the rich tapestry of Ethiopian music, dance, and tradition to an international audience.
The “Hizb le Hizb” tour carried a profound message of peace and understanding. In a world often characterized by political tensions, the ensemble aimed to foster people-to-people connections, demonstrating shared human experience through the universal language of art. It was an effort to humanize Ethiopia and highlight its vibrant cultural spirit, moving beyond the often-stereotypical narratives that dominated international headlines during that era.
Today, as Ethiopia embarks on significant economic development and reforms across various sectors, the spirit of the “Hizb le Hizb” tour is being revived and reimagined. The new initiative, “Kin Ethiopia: Revival of Ethiopia,” directly draws inspiration from this historic undertaking, aiming to project the country’s recent advancements alongside its rich cultural heritage. Plans are underway for the “Kin Ethiopia” troupe to tour key BRICS+ countries, among other global destinations.
The “Kin Ethiopia” program, themed “Revival of Ethiopia,” is meticulously designed to showcase the diverse cultural and musical styles of over 50 Ethiopian nations and nationalities. This multimedia showcase will encompass music performances, cultural showcases, multimedia presentations, and even circus acts and other captivating performances, offering a comprehensive and engaging experience for international audiences.
Culture and Sports Minister Shewit Shanka, in her opening remarks at the farewell presentation, underscored Ethiopia’s immense cultural and historical potential. She emphasized the vital role of art in leveraging this potential for nation-building, fostering tranquillity, and shaping the national narrative. “Kin Ethiopia will be instrumental in demonstrating the country’s current development to the world,” Shewit stated, highlighting the initiative’s dual purpose in cultural diplomacy and promoting the economic contribution of arts and culture. She further added that the “Kin Ethiopia” tour will specifically aim to leverage the country’s untapped culture and art for economic development.
Kamuzu Kassa, the “Kin Ethiopia” tour team coordinator, expressed his enthusiasm for the initiative, noting that it will provide an unprecedented international platform for diverse cultures and music that have historically lacked such opportunities. He expressed optimism about fully accomplishing the mission entrusted to the team by the people and government of Ethiopia.
Speaker of the House of Peoples’ Representatives, Tagesse Chafo, addressed the delegation, emphasizing the critical role of national resources in fostering unity, solidarity, and national prosperity. He highlighted the cultural and creative industries as pivotal assets for elevating Ethiopia’s global standing. “Ethiopia, with its diverse resources and long history of statehood, possesses immense potential in the cultural sector,” Tagesse stated, stressing the need for collective efforts to harness these resources effectively. He also acknowledged the crucial role of artists in showcasing Ethiopia’s rich culture and natural beauty, noting that “countries with strong economies have successfully influenced the world by using art to shape national aspirations.”
The Ethiopian government has significantly invested in cultural infrastructure and implemented policies to enhance the arts sector’s operational framework. Tagesse reiterated the national responsibility of cultural groups to promote Ethiopia’s history and heritage internationally, strengthen diplomatic ties, and boost tourism. He further underscored the initiative’s importance as Ethiopia navigates complex challenges while simultaneously achieving progress in green development, sustainable growth, and urban and industrial advancements.
The event concluded with Speaker Tagesse presenting the Ethiopian flag to the delegation, which was received by a member of the Me’enet nationality, symbolizing the inclusive and diverse nature of this ambitious cultural undertaking. The “Kin Ethiopia” program is set to travel around the world in the next few weeks, presenting Ethiopia’s rich culture and inspiring development through the powerful and universal medium of art.
BY EYUEL KIFLU
THE ETHIOPIAN HERALD THURSDAY 22 MAY 2025
