– Emphasizes infrastructure needs
JIMMA-Haile Hotels & Resorts Group has announced plans to continue expanding its presence across major tourist destinations in Ethiopia. The Group yesterday inaugurated its 10th resort in Jimma, following the opening of another resort just 11 months prior.
During the inauguration ceremony of the Jimma-Haile Resort, Haile Gebreselassie, CEO of Haile and Alem International Plc., the parent company of Haile Hotels & Resorts, emphasized the company’s continued commitment to hotel investment.
“Upgrading existing resorts and developing new ones are key priorities for our company,” Haile, the legendary athlete turned business mogul stated. “We are achieving these goals while navigating challenges such as security threats.”
Haile further highlighted the crucial role of government support in facilitating the expansion of his hotel and resort ventures. He emphasized the need for improved infrastructure, particularly road networks connecting towns and major cities.
“Jimma, for instance, offers exceptional tourist attractions,” stated the world-famous athlete. “However, the current road conditions connecting the city to Addis Ababa and other destinations deter many potential visitors. Road reconstruction and renovation are essential to ensure convenient and accessible travel options for tourists beyond air transport.”
The Jimma-Haile Resort, built at a cost of 1.7 billion Birr and completed within two years, marks a significant milestone in Jimma’s hospitality sector. “This resort demonstrates our dedication to elevating Ethiopia’ hospitality sector,” stated Haile.
Strategically located near iconic attractions such as the Saka Waterfall and Aba Jiffar Palace, the resort features over 106 elegantly designed guest rooms and exclusive guest houses offering breathtaking views of the surrounding landscapes.
Jimma Zone Administrator Tujani Nasir reaffirmed the government’s commitment to supporting investments in the tourism sector. “It is imperative that the government prioritize tourism development,” said the Administrator.
Jimma’s Mayor Taha Kemer congratulated the Group, stating, “The opening of this resort is a significant addition to the town’s tourism landscape. I have long anticipated such a hotel investment here, and I am delighted to see it become a reality. This project serves as an inspiration for other investors to contribute to Jimma’s growth.”
BY YESUF ENDRIS
THE ETHIOPIAN HERALD FRIDAY 3 JANUARY 2025
