As Ethiopia’s festive season approaches, preparations are in full swing to welcome tourists with tailored packages designed to enhance their experiences. September, rich with cultural festivals and holidays, has become a focal point for the government’s efforts to boost tourism.
The Ministry of Tourism is leading these initiatives, aiming to position tourism as a key driver of sustainable economic growth, far beyond its traditional role. The government’s strategic focus on tourism reflects its commitment to making the sector a cornerstone of Ethiopia’s broader economic development.
Recognizing Ethiopia’s leadership in the sector, the Intergovernmental Authority on Development (IGAD) has named Prime Minister Abiy Ahmed the “Tourism Champion” for the region for the next three years. This honor, alongside the United Nations Economic Commission for Africa’s (UNECA) support, underscores the potential of Ethiopia’s tourism to not only drive economic growth but also promote regional cooperation and integration.
With an increase in both foreign and local visitors, tourism is becoming a central pillar of Ethiopia’s economic strategy. The sector is expected to gain global attention, contributing to national revenue and job creation as infrastructure improves.
Speaking to the Ethiopian Press Agency (EPA), Tourism State Minister Sileshi Girma highlighted that major events such as Meskel, Irreecha, New Year celebrations, and World Tourism Day are expected to draw large numbers of tourists this month. Tailored packages will give tourists the flexibility to attend these celebrations while exploring other attractions, with states prepared to offer hospitality services.
“For instance, tourists traveling to Southern Ethiopia for New Year celebrations can also visit Nech-Sar National Park, near Chamo Lake,” Sileshi noted. He added that UNESCO-registered heritage sites and newly inaugurated tourism infrastructure are included in the offerings.
The government expects substantial revenue growth from the tourism sector, especially during the peak season from September onward. The second- generation Diasporas also anticipated to contribute significantly to the tourism industry.
Training programs for hotel owners, staff, travel agents, and tour operators have been rolled out to enhance visitor experiences.These efforts are aimed at ensuring high-quality services and maximizing tourists’ stays.
At the launch of IGAD’s 10-year Sustainable Tourism Master Plan (STMP), UN representatives praised Ethiopia’s achievements in tourism, recognizing the country’s pivotal role in transforming sustainable tourism across the region. UNECA Executive Secretary Claver Gatete stressed that tourism must be seen as a gateway to economic prosperity, cultural exchange, and sustainable development.
Gatete emphasized that, given the challenges facing Africa, tourism offers a crucial opportunity for economic growth, job creation, and cultural engagement. Africa’s travel and tourism market is projected to reach 23.37 billion USD by 2024, with the IGAD region uniquely positioned to benefit from this growth.
With its rich cultural heritage and natural beauty, Ethiopia is poised to become a global tourism leader, noted Gatete. He highlighted Ethiopia’s world-renowned attractions, such as being the birthplace of coffee, the home of Lucy (one of the oldest hominid skeletons ever discovered), and the country’s famed rock-hewn churches, as evidence of its immense tourism potential.
BY YESUF ENDRIS
THE ETHIOPIAN HERALD SATURDAY 21 SEPTEMBER 2024
